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Business Models A Strategic Management Approach推廌強打

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內容簡介: 博客來書店 Business Models: A Strategic Management Approach by Allan Afuah represents a new kind of book. Business models are about making money and most firms are in business to make money (a profit). It is therefore no surprise that the phrase 'business model' is increasingly finding its way into CEO speech after speech and in business school functional areas from accounting to finance to marketing to strategy. Because strategic management is inherently integrative in nature and increasingly more focused on firm performance, strategy textbooks have come closest to addressing the subject of business models, but only implicitly and partially so.

Business Models: A Strategic Management Approach draws on the latest research in strategic management to explicitly and fully explore business models. It draws on the latest research on to explore which activities a firm performs, how it performs them, and when it performs them to make a profit. It offers an integrated framework for understanding the relationship between the set of activities that a firm chooses to perform, its revenue model, its cost structure, its resources and capabilities, the competitive forces in the firm's industry, and its ability to sustain a competitive advantage even in the face of change. It provides the link between resources, product-market 博客來網路書店positions and profitshow resources and product-market positions are translated into profits. (Existing strategy texts demonstrate correlation between resources or product-market positions and profits, not their translation into profits). Additionally, it explores the relationship between business models and corporate social responsibility as well as the international component tobusiness models. It offers a definition of business models that is deeply rooted in the resource-based and product-market theories of strategy.

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  作者： Afuah    新功能介紹
• 出版社：新月    新功能介紹
• 出版日期：2002/11/01
• 語言：英文

Business Models A Strategic Management Approach推廌強打

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5大學校長 籲學生退場

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中原、大同、文化、實踐、中國科大等5所大學校長2日發表共同聲明，呼籲反課綱學生暫停抗爭活動，盡速撤離教育部，讓爭議回歸理性討論。聲明指出，他們十分痛心學生以激烈方式表達訴求帶來不良教育示範，憂心事件造成社會對立；他們譴責任何違法脫序行為，更強烈譴責有心人士介入炒作。他們也呼籲教育部邀請專家學者和學生代表充分溝通，尋求最大共識。

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    Business Models A Strategic Management Approach推廌強打

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