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Strategic Marketing for Non-Profit Organizations新款

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內容簡介: What are challenges that marketers face in the world of nonprofit marketing? How crucial is it to teach your students who the target audience is when starting up a nonprofit organization versus other key concepts for managing the nonprofit sector?

The seventh edition emphasizes the challenges of nonprofit marketing and having to influence multiple audiences for long-term success. Chapter one will introduce the three key publics needed for non-profit organizations to grow and prosper:
? ?? Clients – May or may not provide sales revenues, but whose patronage is a key indicator of success;
? ?? Funding Agencies – Businesses and individuals who have to see progress and social value in order to keep providing resources;
? ?? Volunteers – Major resource outfits who find outfits like Habitat for Humanity International essential for achieving its goals;

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  作者： Kotler    新功能介紹
• 出版社：華泰文化    新功能介紹
• 出版日期：2007/12/10
• 語言：英文

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內容來自YAHOO新聞

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新聞來源https://tw.news.yahoo.com/不在意里約水污染-三鐵運動員照比賽-061720296.html

Strategic Marketing for Non-Profit Organizations新款

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